A Resort Reimagined

A real life wonderland set in 2,000 acres of lush, green hills in the Laurel Highlands of Pennsylvania, Nemacolin offers all kinds of magic from exciting outdoor adventures and fine dining to out-of-this-world events and programming.

Agency of Record since 2020 King & Partners has completely reimagined Nemacolin Woodlands Resort. A total brand transformation, we developed a whole new brand strategy, audience personas, tone of voice, visual identities, naming hierarchy, advertising campaigns, marketing, website and apps.

King & Partners continues to develop and lead campaign strategy, marketing, technology and creative direction. We are lucky to have such an open, imaginative and brave client at Nemacolin where we have been able to truly forge a partnership that makes for strong, impactful work.

View the site www.nemacolin.com

An Exciting Family of Brands

Taking inspiration from the heart of the resort – the iconic, adventurous Hardy family – we created a brand vision that perfectly encapsulates the elegance and eccentricity of Nemacolin, ensuring that every brand touch point reflects that magic. The brand positioning: A private resort like no other. The brand promise: Real Life Magic.

Nemacolin is an expansive resort, with a range of private homes and estates and three luxury hotels, including The Grand Lodge, which has been fully reimagined. Covering the breadth of the property required King & Partners to outline an all-new brand hierarchy and naming architecture.

We established a cohesive, yet diverse family of brands that feels elevated and unique. Our guiding principle was to communicate magic across every brand touchpoint, from digital to signage to marketing collateral to matchbooks to napkins.

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An Exciting Family of Brands

Taking inspiration from the heart of the resort – the iconic, adventurous Hardy family – we created a brand vision that perfectly encapsulates the elegance and eccentricity of Nemacolin, ensuring that every brand touch point reflects that magic. The brand positioning: A private resort like no other. The brand promise: Real Life Magic.

Nemacolin is an expansive resort, with a range of private homes and estates and three luxury hotels, including The Grand Lodge, which has been fully reimagined. Covering the breadth of the property required King & Partners to outline an all-new brand hierarchy and naming architecture.

We established a cohesive, yet diverse family of brands that feels elevated and unique. Our guiding principle was to communicate magic across every brand touchpoint, from digital to signage to marketing collateral to matchbooks to napkins.

An Exciting Family of Brands

Taking inspiration from the heart of the resort – the lively, adventurous Hardy family – we created a brand vision that perfectly encapsulates the elegance and eccentricity of Nemacolin and ensured that every brand touch point reflects that magic. The new brand positioning: A private resort like no other. The new brand promise: Real Life Magic. 

An expansive resort including five unique accommodation types and a brand new private members club, we outlined a brand hierarchy and naming architecture to put in place a cohesive, yet exciting family of brands that felt elevated and unique. Our guiding principle was to communicate magic across every brand touchpoint from social posts to signage to marketing collateral to matchbooks to napkins. 

 

Digital Transformation

King & Partners designed and developed a whole new digital experience for Nemacolin – a highly interactive and illustrative website that lets users feel the magic of Nemacolin instantly. A resort with many aspects including five unique accommodation types, spa, golf, and endless experiences, we worked with the brilliant team at Six and their new SelfBook system to create a seamless booking flow that allows guests to book their stay and all reservations from spa to dining to activities all in one place.

We also created the Nemacolin app that allows guests to take control of their on property experience in a fun, modern and touchless way.

The Grand Reveal

Finally, the grand reveal – Real Life Magic.

King & Partners collaborated closely with PJ Magerko, Jordan Millington, and the Nemacolin team to launch the new brand vision through an extensive campaign. Premiering the campaign through an extraordinary TV commercial, we communicated Real Life Magic across all brand touchpoints from a complete makeover on Nemacolin’s social media platforms to exciting digital and print ads to thoughtful, targeted paid social ads and digital marketing.   Real Life Magic has arrived. 

Director: PJ Magerko

Photography & Art Direction: Jordan Millington

Stylist: Deborah Watson

Makeup: Alice Lane

Hair: Bob Recine

Props: Heather Greene

Photo assist: Sean Jackson, Paul Simon

Gaffer: T.J. Alston

Grip: Bill Ferty

Producer: Elizabeth Klien Murphy, Shawnee Sloboda, Navia Vision

 

 

 

 

From Our Client

Collaborating with King & Partners has been nothing short of transformative for Nemacolin Resort. Their unparalleled expertise and attention to detail have been instrumental in not just rebranding, but elevating our resort to new heights of luxury and distinction.

With their guidance, Nemacolin has blossomed into an eclectic haven of sophistication, effortlessly standing out as a pinnacle of resort luxury. Their dedication has redefined the essence of Nemacolin.

PJ Magerko, VP of Brand Strategy

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